Email

Webinar Marketing Campaign

Driving registrations & improving attendance

A Webinar Marketing Campaign is a series of emails and dedicated landing pages to drive registrations.  It includes automated registration confirmation and reminder emails to improve attendance and requires setup integration with GoToWebinar/WebEx sync data to manage registrants. 

workflow

Deliverables
  • Customized Workflow
  • Use of Standard Conversion-Centric Design Templates
  • Monitoring & Adjustments for Continual Improvement
  • Monthly Reporting
required to start
  • Marketing Automation License
  • Lead Scoring
  • GoToWebinar/WebEx Account

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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