PeopleHoldingHands

Upsell Campaign Per Product

URGING CUSTOMER TO UPGRADE FROM THEIR INITIAL PURCHASE

An Upsell Campaign Per Product is a post-sale email drip focused on getting customers to upgrade from their initial purchase to a more expensive product offering.  Upsell Campaigns are designed to educate customers on additional, higher-priced options by providing relevant content and a clear path to purchase.

workflow

Deliverables
required to start

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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