Strategy and Planning

Strategy & Planning

Strategy and planning are the foundation of any marketing job — big or small. We take the time upfront to get to know our clients and their customers because we know thorough preparation and a specific strategy are key to sales and marketing success.

ideal account discovery

​In order to find more customers like your best customers and increase marketing effectiveness and efficiency, you need a complete profile of your most lucrative accounts. Our IDeal™ Account Discovery appends missing demographic attributes to your current customer data in order to segment and profile commonalities.

Adventure’s IDeal™ Account Discovery includes: Appended Account Data • Account Profile Report • Account Profile Collaboration Meeting • IDeal™ Account Profile • Market Segment Reach Report

For more information, read this blog post.

market intelligence reports

By possessing a deeper understanding of the segments you target, you can create more meaningful connections through sales, marketing and messaging. Our Market Intelligence Reports tap into Dun & Bradstreet’s First Research and offer industry-specific reports to help you better understand your target audience.

Adventure’s Market Intelligence Reports include: Overviews • Forecasts • Critical Issues • Challenges • Trends • Opportunities • Executive Insights • Financials • Call Prep Questions • And More

For more information, read this blog post.

persona creation

A persona is a semi-fictional representation of your various buyers and influencers. By personifying buyers and influencers, you can market much more effectively and efficiently by delivering the right message (value propositions, unique selling propositions and keywords) to the right person (job title, age, education level) on the right channel. Our Persona Creation process documents the demographic and psychographic commonalities of people who make and influence buying decisions within an account.

Adventure’s Persona Creation includes: Adventure’s Persona Creation includes: Interview with Client Sales & Marketing Teams • Creation of Persona Profile Report • Creation of Lead Reach Report

For more information, read this blog post.

buyer's journey mapping

Buyer’s Journey Mapping is the understanding and documentation of the process a buyer, influencer or specifier goes through in order to accomplish a goal. By mapping their needs, activities and content desires, we can uncover gaps in the user experience and improve sales and marketing effectiveness by aligning touch points and content with user goals and actions for maximum impact.

Adventure’s Buyer’s Journey Mapping includes: Buyer’s Journey Stakeholder Meeting • Buyer’s Journey Profile Report • Action Plan with Process Suggestions & Estimates

For more information, read this blog post.

voice of customer

You should never go to market without first proving or disproving your hypotheses about who your customers are and why they make the decisions they do. Our Voice of Customer (VOC) process provides those answers by getting feedback directly from buyers to validate persona and buyer’s journey profiles, which leads to smarter, more efficient marketing with predictable results.

Adventure’s Voice of Customer Process includes: Research • Validation Reporting

For more information, read this blog post.

content creation

Because today’s buyers are researchers who aren’t reliant on salespeople, creating valuable, relevant content that resonates with them is one of the best ways to connect with them and initiate a conversation. We provide a full assortment of content and copy services, and whether we’re writing copy from scratch or proofreading and editing supplied content, we don’t give anything our stamp of approval unless it follows proper language standards, is persuasive and (if digital) is optimized for search engine ranking. We also offer digital content management and can schedule blog and social posts for you at optimal times for engagement.

Adventure’s Content & Copy Services include: Advertising Copy • Website Content • Text for Collateral – Brochures, Sell Sheets, Flyers • Blog Posts • Social Media Posts • Digital Content Management • Newsletters • Email Copy • Translation Services • Audio & Video Scripting • Advertorials • Infographics • White Papers • Technical Copy • Boilerplate Communication Copy • Editing & Proofing

For more information, read this blog post.

roi & reporting

Before launching any marketing campaign, you need to determine what success looks like so you know whether or not you achieved it. We help companies prove ROI by mapping out the key data points, implementing tools to measure performance and providing detailed reports. We use this data to make adjustments and improve future campaigns.

Adventure’s Reporting Services include: Implementation of Data Collection Tools • Marketing Automation Platform Reporting • Google Analytics • Google Data Studio Reporting

For more information, read this blog post.

capabilities

Strategy &
Planning

Strategy and planning are the foundation of any marketing job — big or small. We take the time upfront to get to know our clients and their customers because we know thorough preparation and a specific strategy are key to sales and marketing success.

EXPLORE>>

Strategy & Planning

  • Ideal™ Account Discovery
  • Market Intelligence Reports
  • Persona Creation
  • Buyer's Journey Mapping
  • Voice of Customer
  • Content Creation
  • ROI & Reporting
Learn More

Web design &
development

Your website is your best asset and the core of your marketing machine. We ensure every website we produce is eye-catching, memorable and conversion-centric while functioning seamlessly across all devices.


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Web design &
development

  • Website Design
  • Website Development
  • Landing Pages / Microsites
  • User Experience – UX/UI
  • Conversion Optimization
Learn More

SEO & SEM

With most prospective buyers turning to search engines first, a page-one ranking for the right keywords is critical. We utilize both on-page and off-page techniques to optimize your site and keep up with ever-changing search algorithms to help your site get found.

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SEO & SEM

  • Search Engine Optimization
  • Search Engine Marketing
  • Content Creation
Learn More

demand generation

Successful demand generation is dependent on reaching the RIGHT lead on the RIGHT channel with the RIGHT message. Our strategy-backed approach to marketing combined with our digital and traditional capabilities allow us to develop and execute conversion-centric campaigns with maximum ROI.

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demand generation

  • Facebook Ads
  • LinkedIn Ads
  • Google Ads
  • Email Marketing
  • Print Ads
  • Direct Mail
Learn More

automation

A marketing automation platform is a salesperson that never sleeps, works 24/7 and doesn’t require a benefits package. Our automated workflows shorten the sales cycle by optimizing leads and modifying their path and messaging to make it more relevant to their individual buyer’s journeys.

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Automation

  • New Lead Workflows
  • Current Customer Workflows
  • Past Customer Workflows
Learn More

traditional
marketing

Even with the rise of digital marketing, traditional marketing still is imperative. We specialize in both and believe in multi-channel marketing, an approach in which a combination of digital and traditional channels work in tandem to produce results in the most effective manner.

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Traditional
Marketing

  • Printing
  • Garments
  • Tradeshow Products
  • Promotional Products
  • Design
  • Photography & Video
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Our Work

polyjohn
wwett show 2019

Tradeshow Theme & design | promotion

case study

modern optical
frame collection catalog

design | layout | photography | print

case study

overhead door of joliet
website

Web Design & development | SEO & SEM

case study
relevant transmissions
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