Stick It to the Competition with Better Labels

Josh Kaufman
graphic design, printing

Labels… their purpose dictates the qualities you need from them. Maybe they need to be durable and functional. Maybe they need to be aesthetically appealing. Maybe both! Regardless of what you need them for, your labels and label supplier should be selected carefully. Their impact on customers can be greater than you realize, and you can uncover logistic and cost-saving advantages if you know what to look for. If you are in a highly competitive, mostly commoditized industry, attention to the “little details” like the labels you use can make you stand out.

Tips for Your Labels

Most companies don’t have a wealth of knowledge when it comes to labels, so here are some tips:

Print Now, Pay Later — Do you order the same label several times a year? Look for a supplier that can produce and warehouse large volumes at a lower unit price and only bill you when you pull from inventory.
Look for a Source with an Online Inventory/Ordering Site —If you have several different SKUs, maximize efficiency with a virtual warehouse. Get instant details with item pictures, specs, inventory levels, order/reorder capabilities and reporting.
Ask About Free Dies — Label buyers are sometimes held hostage because of their “investment” in custom dies. A source that has the ability to die cut inline will eliminate the need for expensive custom dies on short runs.
Maximize Impact with Graphic Design — Certain labels should be visually appealing. If design isn’t your thing, utilize a design team to modernize your existing labels or create new concepts. For maximum savings, look for a company that offers both label printing and graphic design.

Label Products

There are numerous kinds of labels designed for a variety of purposes. Here is an extensive (but not all-inclusive) list:

Wine Labels
Water Bottle Labels
Private Brand Labels
Extended Content Labels (hinged with instant redeemable coupons)
Bath & Body Product Labels
Cosmetic Labels
Nutraceutical Labels
Window Decals
Repositionable Decals
Tamper-Evident Labels
Custom Printing Packaging Tape
Heavy-Duty Labels
Bar Code Labels
Thermal Transfer Labels
Integrated Labels
Dome Labels
RFID Labels
Scratch-Off Labels
Consecutive Numbering Labels
Variable Data Labels
Parking Permits
Bumper Stickers
Double-Sided Labels
GHS Labels (Globally Harmonized System)
Full-Color UL Labels
Foil Labels
Embossed Labels
Braille Labels
Static Cling
Laser Label Sheets

Need Help with Your Labels?

One of the challenges with labels today is finding a partner that can meet your diverse needs at a price that won’t break your budget. At Adventure, identifying and filling a void in the marketplace is what has significantly grown our label division. On one end of the spectrum sit the small mom and pop shops, and on the other end sit the industry giants. We have bridged the gap by offering big shop capabilities with small shop accessibility and always applying form vs. function marketing logic to maximize the impact and utility of every label project.

Whether you order once a year or once a day, our production capabilities, quick turn times and value-added solutions provide a better way to buy.

Here are our standard label capabilities: