Special Offer campaign

ENTICING HIGH LEAD SCORES WITH A SPECIAL OFFER

A Special Offer/Coupon Campaign is a series of emails to leads who hit lead score thresholds that indicate they’re likely to buy, enticing them with a special offer code. 

workflow

Deliverables
required to start

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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