run

run details

Our Run Package builds upon your digital marketing foundation by generating demand among your target audience and includes the items listed below:
Puzzle

Digital
Foundation

THE FIRST STEP TO MARKETING SUCCESS


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DNA

persona
creation

GOALS & BEHAVIORS OF THE PEOPLE WHO MAKE AND INFLUENCE BUYING DECISIONS

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Target

audience/list
build

IDENTIFY AVAILABLE AUDIENCES WITHIN EMAIL, MAIL & SOCIAL


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Chart

seo essentials package

Core on-page optimization website tactics


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Chart

seo foundational package

Advanced on-page & basic off-page optimization website tactics

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Magnet

lead magnet

IRRESISTIBLE OFFER EXCHANGED FOR CONTACT INFO


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LapTop

landing page

Custom landing page development for converting site visitors into leads

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Document

monthly
news article

CONTENT CREATION TO INCREASE ENGAGEMENT


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ThumbsUp

demand gen social ads - unmanaged

Promoting content to a cold audience to establish interest

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Newspaper

quarterly newsletter

REMAINING TOP-OF-MIND WITH CURRENT NEWS


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ThumbsUp

basic social media management

ENGAGING YOUR AUDIENCE BY POSTING CONTENT


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social media accelerator

Increased engagement amongst your audience


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ThumbsUp

conversion social ads - unmanaged

Promoting macro conversion to those that displayed interest

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how it works

Onboarding:

After your stakeholder meeting with a marketing strategist, we build your persona-specific content development guide that ensures we are appealing to your target audience(s).  During onboarding, we gain access to your existing systems and begin mapping out, creating & scheduling all package components. 

Monthly:

Each month, we select the next prioritized topic from your content development guide and begin creating original content as well as report out KPIs from the month prior.   

Our Process:

1. Stakeholder Meeting

2. Build Persona

3. Create Content Development Guide

4. Map Out & Schedule Package Components

5. Create/Develop Deliverables

6. Implement Package Components

7. Monthly Client Meetings

what you need to start

All package clients must have the basic components below. If you are missing any of these components, we can help configuration through add-on services.

  • Blog Platform
  • Social Media Account
  • Email Service Provider
  • Search Engine Webmaster Account
add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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