Project Recap: PolyJohn Video Scriptwriting

Project Recap PolyJohn Video Scriptwriting

If you’re creating a video that includes a spokesperson or voiceover, it’s crucial to have a good script. Quality storytelling entertains and informs your viewers and keeps them engaged with your content.

We recently had the unique opportunity to assist PolyJohn as they prepared to produce a series of videos featuring TV’s Richard Karn. We were tasked with completing the scriptwriting for each video. After meeting with PolyJohn to discuss the content of each video and the important talking points that had to be included, our copywriter created initial drafts. A review and editing process followed until the scripts were approved.

The first video is now live and can be viewed here: https://www.youtube.com/watch?v=-HkPODMbMWU. More videos will be released throughout the year, and we’re excited to see how PolyJohn’s customers receive them!

Contact Adventure today for all of your copywriting needs — from scriptwriting to blog writing and everything in between!

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Content is King!

It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.

The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…

  1. Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
  2. Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
  3. Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.

Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.

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