Project Recap: PolyJohn Video Promotion

Screenshots showing a website page, Facebook post, email and trade publication ad with Richard Karn as a spokesperson for PolyJohn

A few months ago, we highlighted the video scriptwriting we did for PolyJohn. They partnered with actor and celebrity personality Richard Karn to create a series of videos talking about PolyJohn and what sets their company and products apart from the competition.

The series has since been completed, and PolyJohn asked us to help them with video promotion. They want to get as many of their target audience to see the videos as possible.

Our video promotion strategy for this initiative utilized a common theme and encompassed a variety of channels:

  • Trade publication ad – We designed and wrote copy for an ad to run in two major industry trade publications. The ad included a QR code that directed to the month’s featured video.
  • Social media – We designed an image and wrote copy for an organic Facebook post that included a link to the month’s featured video. We then shared the post on a popular industry group page and boosted the post to expand its reach.
  • Email – We created an image and wrote copy to make the month’s featured video the primary subject of PolyJohn’s monthly email blast.
  • Website updates – We designed and wrote copy for a new section on the PolyJohn homepage that provided background on the partnership with Karn. The section included a button that linked to a new web page we created that serves as a video hub with links to all videos in the series.

Put our talents to work for you when you have something to promote. Contact us today to get started!

Put Our Graphic Designer to Work for You

Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.

Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.

Our Copywriter Can Help You, Too

Content is King!

It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.

The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…

  1. Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
  2. Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
  3. Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.

Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.

48 Proven Workflows to Plug a Leaky Sales Funnel

We Can Help You Take Your Social Media Game to the Next Level

The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.

Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.

Trust Our Experts to Make Professional Updates to Your Website

A memorable impression is a great website’s first attribute. Powered by eye-catching design and strategic brand messaging, great web design can separate your company from the competition while providing a sense of instant credibility amongst your visitors.

Great web design is more than a talented designer in front of a computer. It starts by understanding your business model and researching where you stack up amongst competitors… Followed by strategy, enforcement or creation of brand standards, creative meetings, client discussion, mockups and finally… design mastery.


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