Our client PolyJohn wanted to build its image library and decided to hold a photo contest to encourage customers to submit photos of their products in the field.
Adventure had many tasks to bring this initiative to fruition. The first was designing and programming a landing page to outline the contest details and rules and collect the photo submissions.
Once the landing page was ready, it was time to drive traffic to it. We accomplished this with social media and email. We created 4 Facebook ads targeted to the people who like and follow PolyJohn’s Facebook page, as well as past website visitors.
We also created promotional emails — an English version and a Spanish version — to send to PolyJohn’s customers around the world.
The contest will run until October and has already generated dozens of photo submissions. We look forward to continuing the momentum in the months to come.
Have a product, service or initiative to promote? Contact Adventure to utilize the skills of our talented and knowledgeable team!
Need Help with Your Graphic Design?
Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.
What About Landing Page Design?
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Why Social Media?
The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.
Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.
