Project Recap: PolyJohn Lead Magnet & Landing Page

Project Recap PolyJohn Lead Magnet & Landing Page

PolyJohn’s product guide and buyer’s guide lead magnets have done a great job of generating leads over the last couple years. To continue the momentum and keep things fresh, we were recently tasked with bringing a third lead magnet into the fold.

The result was the nearly 50-page PRO Reference Guide, which provides insight into some of the most asked about topics in the portable sanitation industry. Interested parties will be able to download the guide via the landing page we built, which includes a form for people to submit their contact information in exchange for the guide.

We look forward to monitoring the success of the guide in the months to come!

Want to implement a similar demand generation tool for your business? Contact us, and let’s get the conversation started!

Why Content & Copy?

Content is King!

It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.

The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…

  1. Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
  2. Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
  3. Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.

Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.

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Need Help with Landing Page Design?

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.


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