Have an event coming up? A social media ad is a great way to let your audience know and generate interest.
In recent weeks, the sales reps for PolyJohn have been hitting the road for their “Show & Tow Event.” The goal is to give customers an opportunity to request a visit from their rep while they are in the area to discuss their needs and the way PolyJohn can help them.
To spread the word, we created unique Facebook ads for each rep. Those ads were targeted to pixeled audiences from the states the reps were covering. The ads briefly explained the event, shared the dates and invited people to contact the rep to schedule a visit. This campaign is ongoing, and we are excited to see the final results!
If you’re looking to create a social media campaign, we can provide assistance for specific tasks — copywriting, graphic design, setup/management, etc. — or handle it all from start to finish. Contact us today to learn more!
Why Should You Utilize Social Media?
The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.
Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.
