Project Recap: PierTech Social Ads

Project Recap PierTech Social Ads

Just because a tradeshow was cut short doesn’t mean you can’t stay in front of that audience. We helped PierTech build a custom website audience of ConExpo show attendees and then retargeted them with social ads after the show ended to carry on the conversation and promote post-show deals.

Why Social Media?

The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.

Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.

For more information or assistance with your social media marketing, contact us.

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