Project Recap: Modern Optical 2021 Catalog

Another year, another successful Modern Optical catalog project in the books! Modern Optical was actually considering not doing a catalog this year, but they emailed a poll to their entire customer database asking for their opinion before making a final decision. The response was an overwhelming “YES” to the catalog. Support of the catalog was so strong that this year’s back cover was dedicated to some of the testimonials that were received.

This project is proof that print is not dead and still a well-received form of communication. And with less clutter in physical mailboxes these days than in digital inboxes, print marketing can make a big impact. For this annual job, we provided:

  • Graphic Design
  • Product Photography
  • Photo Editing – Before shots of stock models without glasses and after shots of the models with glasses
  • Printing – 2 versions of the catalog and 2 supplement pieces
  • Mailing – Insertion of supplement pieces and catalog into an envelope, then mailing
  • Flipbook Creation

If your company is planning on putting out a catalog this year, contact Adventure to get assistance from our award-winning team.

Need Help with Your Commercial Printing?

Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly.

Our standard commercial printing capabilities include:

  • 1-Color to 8-Color + Coatings
  • Up to 81” Sheet Size
  • Sheetfed & Web Printing
  • Die-Cutting Services
  • Short Runs up to 1,000,000 +
  • Large Variety of Warehoused Stocks
  • Warehousing & Fulfillment Available
  • Procurement Management
  • Savings Audit
  • Bindery & Finishing Services
    • Folding, Drilling, Laminating, Numbering, Gluing, Cutting, Collating, Embossing, Foil Stamping, Scratch-Off Application, Stringing, Affixing

To learn more, read 9 Hacks To Lower Your Print & Mail Costs Without Sacrificing Quality & Service, or contact us directly.

Marketing ROI Toolbox

What About Graphic Design?

Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.

Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.

Photography, Too?

As the saying goes… “A picture is worth a thousand words.” We like to say, “A digital picture is worth a thousand words!!!”

Today, it seems like digital cameras and smartphones have turned everyone into a professional photographer. Unfortunately, not all photographers are created equal and most photos shot with phones or point-and-shoot cameras lack the quality needed to be utilized in your sales and marketing efforts. Our team has years of experience, state-of-the-art equipment and the knowledge to strategize each shot with its end use in mind. By balancing light, the perfect angle, aperture and shutter speed, our photos exceed creative requirements and provide a Better picture.

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