A quick success story about a social media campaign we put together for Mobile Home Stuff Store, an equipment, parts and service company serving the manufactured housing industry for over 25 years. For the two-tiered funnel, we built an audience within their geographical territory of people that had an interest in mobile homes and trailer parks and then served them a top of funnel Facebook ad promoting a blog post. We then retargeted with a bottom of funnel $200 off service Facebook ad. The initial 3-month test run produced these results:
- Exposure to over 55 thousand people an average of 5 times each
- A 23% increase in website traffic
- 148 comments & 59 shares
- Multiple quote requests & service calls
Need help developing a social media ad campaign for your company? Contact us for expert assistance!
Why Social Media?
The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.
Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.