Project Recap: JohnTalk Infographics

Thumbnails of infographics designed for JohnTalk

Why tell something when you could show it instead? Infographics are a great way to present information in a way that is more visually appealing and easier to understand than a block of text or lengthy list.

For several years now, we’ve been creating infographics for the JohnTalk content initiative under the PolyJohn banner. We typically create a single infographic at a time, but for our most recent topic, we created four. These infographics consisted of maps that featured data at the state and metropolitan levels. We felt this would be a far more appealing way to share information with JohnTalk readers than simply presenting a list or table of statistics.

In addition to designing the infographics, we also wrote introductory copy to explain what the infographics were about. The completed content was posted to the JohnTalk website and will be promoted on social media and via e-newsletter.

For all of your content creation needs, trust the experts at Adventure!

High-Quality Graphic Design at Your Fingertips

Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.

Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.

48 Proven Workflows to Plug a Leaky Sales Funnel

Professional Copy Written to Convert

Content is King!

It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.

The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…

  1. Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
  2. Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
  3. Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.

Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.


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