Our friends at PolyJohn wanted to help the portable restroom operators in their industry navigate the COVID-19 landscape by sharing information on PolyJohn’s content hub JohnTalk. We are providing assistance by producing articles and infographics, posting them to the website and promoting them on social media.
Check out this Facebook ad we created to distribute one of the articles to a targeted audience.
Contact Adventure for any of your content creation or promotion needs!
Why Content & Copy?
Content is King!
It may be a superlative, but when you are competing in the digital marketing age, it’s true. Your content and copy can put you on the front page (literally and figuratively). To the contrary, poorly written copy can be a debilitating weakness that drains the effectiveness out of even the most well-planned campaigns.
The marketing professionals at Adventure Marketing Solutions understand the importance of content at a deeper level. We know that content and copy must serve three masters…
- Proper Language Standards – The surest way to be dismissed is by presenting less-than-perfect grammar.
- Persuasive Style – If your copy does not inspire the reader to respond then you’re just blowing smoke.
- Search Engine Ranking – Yes, there is a third and very important aspect to consider. Today’s copy must appeal to search robots as well as humans.
Every piece of content we develop is scrutinized from these three perspectives. Getting an “A” in English class will no longer help you compete.
Why Social Media?
The emergence of social media as a global phenomenon has created quite a buzz in B2B & B2C communities. Cloaked under the guise of “free marketing,” businesses of all shapes and sizes hastily set up social media accounts expecting increased business overnight. Unfortunately, effective social media is not free and it won’t bring immediate results.
Effective social media marketing requires sound strategy and diligent execution. Social media is most effective when aligned with your business & marketing objectives and offers relevant content to your IDeal™ Customers through the right channels and tactics.