Project Recap: 2024 Modern Optical Catalog

A collection of marketing deliverables for the 2024 Modern Optical International catalog

We’ve been helping Modern Optical with their marketing needs for many years. This includes their annual catalog, which is the big marketing piece they distribute.

This year’s new releases catalog was special because it marked 50 years in business for Modern Optical. To commemorate the anniversary, we made it the focus of the catalog cover and designed a special logo that appeared on the inside front cover and the back cover.

The other marketing services we provided for the 2024 catalog included:

  • Model shots – We took photos of supplied frames, downloaded high-quality stock model images and Photoshopped the frames onto the model images.
  • Frame photography – We also took the frame images, edited them and inserted them into the catalog layout.
  • Catalog & supplemental collateral printing – We printed US and Canadian versions of the 2024 new releases catalog. We also printed multiple versions of price list sheets and case flyers.
  • QR code implementation – We incorporated QR codes on the collections spread. When a code is scanned, it directs the user to the applicable page on the Modern Optical website where they can view all of the styles in that collection. The back cover also features a QR code that directs to the homepage.
  • Mailing – The catalog and applicable supplemental collateral will be mailed to recipients on Modern Optical’s mailing list.
  • Flipbook creation – We created and provided a flipbook of the 2024 new releases catalog to enable users to view the catalog online.

Congratulations to Modern Optical on your anniversary, and thank you for continuing to put your trust in us for your marketing needs!

If you are reading this and work for a business that needs assistance with creating and printing a catalog, developing a digital version or both, contact Adventure to start the conversation with our catalog experts!

Get High-Quality Commercial Printing at a Fair Price

Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly.

Our standard commercial printing capabilities include:

  • 1-Color to 8-Color + Coatings
  • Up to 81” Sheet Size
  • Sheetfed & Web Printing
  • Die-Cutting Services
  • Short Runs up to 1,000,000 +
  • Large Variety of Warehoused Stocks
  • Warehousing & Fulfillment Available
  • Procurement Management
  • Savings Audit
  • Bindery & Finishing Services
    • Folding, Drilling, Laminating, Numbering, Gluing, Cutting, Collating, Embossing, Foil Stamping, Scratch-Off Application, Stringing, Affixing

To learn more, read 9 Hacks To Lower Your Print & Mail Costs Without Sacrificing Quality & Service, or contact us directly.

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Put Your Graphic Design Needs in Our Expert Hands

Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.

Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.

Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.

Product Photography is One of Our Specialties

As the saying goes… “A picture is worth a thousand words.” We like to say, “A digital picture is worth a thousand words!!!”

Today, it seems like digital cameras and smartphones have turned everyone into a professional photographer. Unfortunately, not all photographers are created equal and most photos shot with phones or point-and-shoot cameras lack the quality needed to be utilized in your sales and marketing efforts. Our team has years of experience, state-of-the-art equipment and the knowledge to strategize each shot with its end use in mind. By balancing light, the perfect angle, aperture and shutter speed, our photos exceed creative requirements and provide a Better picture.

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