Another year, another great catalog project for Modern Optical!
Our teams have spent the last few months collaborating on the 2023 edition of the catalog, and it’s just about wrapped up. As usual, this year’s project utilized many of our marketing services. Here’s an overview:
- Model shots – We photographed frames, identified quality stock model images and Photoshopped the frames onto the model images.
- Frame photography – We photographed supplied frames, edited the images and inserted them into the catalog layout.
- Catalog & supplemental collateral printing – We printed US and Canadian versions of the 2023 catalog. We also printed different versions of price list sheets and case flyers.
- Mailing – We are planning for several mailings throughout the year.
- Flipbook creation – We provided a flipbook of the 2023 catalog so users can view it online.
Even though this catalog project is a big one, we’ve done it long enough that we have the process down to a science. If you would like us to help you with your catalog, contact us today!
Have Commercial Printing Needs?
Take refuge in an industry leader in modern marketing that guarantees print isn’t dying, only evolving. Adventure’s roots are in printing, but over the years, we’ve transformed to become a full-service marketing agency. We have in-house production capabilities and an extensive network of highly rated vendors in our list of contacts, so we can help you save money and get your project turned around quickly.
Our standard commercial printing capabilities include:
- 1-Color to 8-Color + Coatings
- Up to 81” Sheet Size
- Sheetfed & Web Printing
- Die-Cutting Services
- Short Runs up to 1,000,000 +
- Large Variety of Warehoused Stocks
- Warehousing & Fulfillment Available
- Procurement Management
- Savings Audit
- Bindery & Finishing Services
- Folding, Drilling, Laminating, Numbering, Gluing, Cutting, Collating, Embossing, Foil Stamping, Scratch-Off Application, Stringing, Affixing
To learn more, read 9 Hacks To Lower Your Print & Mail Costs Without Sacrificing Quality & Service, or contact us directly.
Looking for Quality Graphic Design?
Oftentimes, a potential customer’s initial impression of your business is accompanied by a graphic representation of your brand. Whether it be a business card left behind by a sales rep, a product brochure, postcard, website or advertisement, prospective customers will make decisions based on content and overall aesthetic appeal… or lack thereof.
Great design is a rarity… It isn’t just creating something that looks good on screen. Great design is creating with an intended audience and a specific medium in mind. It can move & inspire, inform & educate… Great design balances message and purpose. Greatness is found within our award-winning design department. Our team will listen to understand your vision and goals and then create with your objectives in mind. By always designing with the intended audience and medium in mind, your piece will stand out from the competition and elicit reaction.
Whether you need help creating new concepts, carrying out your existing identity or simply pre-flighting supplied files, we provide Better design services.
Is Product Photography on Your To-Do List?
As the saying goes… “A picture is worth a thousand words.” We like to say, “A digital picture is worth a thousand words!!!”
Today, it seems like digital cameras and smartphones have turned everyone into a professional photographer. Unfortunately, not all photographers are created equal and most photos shot with phones or point-and-shoot cameras lack the quality needed to be utilized in your sales and marketing efforts. Our team has years of experience, state-of-the-art equipment and the knowledge to strategize each shot with its end use in mind. By balancing light, the perfect angle, aperture and shutter speed, our photos exceed creative requirements and provide a Better picture.