DNA

Persona Creation

GOALS & BEHAVIORS OF THE PEOPLE WHO MAKE AND INFLUENCE BUYING DECISIONS

Persona Creation is the documentation of demographic & psychographic commonalities of the people who make and influence buying decisions within an account.  By personifying buyers & influencers, you can market much more effectively and efficiently by delivering the right message (value propositions, unique selling propositions, interests & keywords) to the right person (job title, age, education level) on the right channel.

Deliverables
  • Persona Stakeholder Interview
    Discovering buyer/influencer commonalities.
  • Persona Profile Report
    A marketing and messaging guide documenting the unique needs, goals & behaviors of your buyers & influencers.
  • Lead Reach Report
    Audience reach of personas across LinkedIn, Facebook & trade associations.
    SEO Analysis showing the monthly keyword volume & competition to achieve first-page ranking.
required to start
  • Scheduling of stakeholder interview

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nuture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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