Persona Creation
GOALS & BEHAVIORS OF THE PEOPLE WHO MAKE AND INFLUENCE BUYING DECISIONS
Persona Creation is the documentation of demographic & psychographic commonalities of the people who make and influence buying decisions within an account. By personifying buyers & influencers, you can market much more effectively and efficiently by delivering the right message (value propositions, unique selling propositions, interests & keywords) to the right person (job title, age, education level) on the right channel.
Deliverables
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Persona Stakeholder Interview
Discovering buyer/influencer commonalities. -
Persona Profile Report
A marketing and messaging guide documenting the unique needs, goals & behaviors of your buyers & influencers. -
Lead Reach Report
Audience reach of personas across LinkedIn, Facebook & trade associations.
SEO Analysis showing the monthly keyword volume & competition to achieve first-page ranking.
required to start
- Scheduling of stakeholder interview
campaign add-ons
- IDeal™ Account Discovery
- Buyer’s Journey Mapping
- Demand Generation Drip Email Campaign
- Demand Generation Social Ads
- Content Creation
- Marketing Automation License
- Conversion Drip Email Campaign
add-on services
