Email

Onboarding Drip Email Campaign

PROVIDING A SMOOTH TRANSITION FROM SALES TO SUPPORT

An Onboarding Drip Email Campaign is a series of emails to new customers to create a smooth transition from sales to customers support/implementation teams.  Welcome/Onboarding Drips are triggered upon a lead status update in the CRM and deploy emails with things like FAQ, introductions to key individuals, legal forms, etc.

workflow

Deliverables
required to start

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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