Marketing Quick Tip: Target Smarter

Target Smarter

Stop targeting leads based on a gut instinct of what your ideal prospect looks like! Take a smarter, more effective, scientific approach that takes the guesswork out of prospecting, and only identify prospects that mirror previous successes.

Compile a list of your top 50 clients, including information like Company Name, City, State, Zip & Website. Next, append missing demographic attributes like SIC Code, NAICS Code, Sales Volume, Employee Count & Year Established. This information can be located using a free tool like Manta’s “Find a Business.” Then, view the charts and graphs sheet to easily identify trends and anomalies in your top 50 clients. Share the report with your team to draw conclusions, formulate decisions and build your IDeal Account Profile. Finally, take that profile to a marketing partner to pull account reach reports and lists to see how many accounts match your IDeal Account Profile.

PRO TIP: Authorized list reseller marketing partners not only know the best data source to pull your specific data but also can save you more money than buying directly from an online broker.

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