When today’s buyers have a need or a pain point, 72% search Google using basic keyword searches and phrases. If your website shows up in the top 5 organic listings, you can expect traffic! Optimizing your website for search engines will increase your rank!
To begin, determine the keywords you want to rank for. There are tools like www.semrush.com that will provide a list of the top organic keywords your website ranks for, the monthly search volume and your current rank. Use these reports to make decisions on the keywords you want to improve rank on. Next, go back to your website and adjust your title tags, meta tags, H1 tags, URL structure & site content to reflect the keywords you want improvement on. These on-page adjustments tell Google what your site is about, which allows them to provide more relevant results in searches.
To throw gasoline on the fire and really improve your rank, you need to execute off-page tactics like link-building from trusted, authoritative sites. Google sees the right backlinks as “votes” that say, “this site is relevant & credible” and use that as a metric to move you up the ranks. Another helpful tactic is to submit your site to Google’s search console so it is crawled and indexed. Optimizing your website for search can be a full-time job and is often best left to the experts. So, for the best results, reach out to a marketing firm that understands the latest Google algorithm updates and best practices to increase your rank.