Once you’ve created your IDeal™ Account Profile and validated your Persona Profile, it’s time to create relevant messaging that motivates, moves and inspires your prospective buyers.
Take your validated profile report, and review all customer-facing assets like your Website, Brochures, Presentations, Tradeshow Displays, Blogs & Social Posts to ensure messaging is on point and in alignment. Utilize a member of your team or hire a copywriter to update or create new content that reflects your validated persona profile messaging standards.
