A lead magnet is an irresistible “bribe” offering a specific chunk of value to a prospect in exchange for their contact information. Lead magnets work wonders engaging “tire kickers” that just aren’t ready to talk to sales. Implement them in email marketing, social, direct mail, website and digital ads to fill the top of your funnel with new prospects.
The most effective lead magnets should help your intended audience and be void of intentionally “salesy” messaging. (Don’t worry, that will come once the prospect takes the bait and you begin nurturing). Lead magnets come in many forms: guides/reports, cheat sheets, toolkits/resource lists, video training, assessments/tests, white papers, case studies, top 10 lists, quizzes, etc. Think about your target audience and what would turn them on! Then, get to work and create your own lead magnet, or hire a marketing firm with a copywriter on staff to help you out.