Editor’s Note: This article was originally posted in 2020. It was updated in 2022.
During these uncertain times, we understand that budgets will be under a microscope more than ever. We want to share some insight that will hopefully ease some of your concerns and enable you to keep your marketing budget down and your staff active. The articles in this post focus on strategies, tips and tools you can utilize to keep your marketing spend in check and your ROI up both now and after the COVID-19 pandemic is over.
MARKETING ALTERNATIVES TO TRADESHOWS IN THE WAKE OF COVID-19 (CORONAVIRUS)
With COVID-19 (coronavirus) impacting people and businesses across the globe, the futures of many events are now in question. PredictHQ reported that February 2020 experienced a 500% increase in significant and major events being canceled or postponed compared to February 2019. The cancellation and postponement rate for March 2020 compared to March 2019 was 875%. Tradeshows were among the events most impacted. Read More
IF YOU AREN’T TAKING ADVANTAGE OF THIS FREE GOOGLE BUSINESS PROFILE FEATURE, YOU SHOULD BE!
Google Business Profile (GBP) is one of the most valuable tools businesses can use to build their online presence and boost their local search engine optimization (SEO). Read More
SAVE MONEY ON GRAPHIC DESIGN WITH THESE TIPS
High-quality graphic design is an essential component of marketing. If you’ve ever hired a graphic design company or marketing agency to design for your business, you know it can also be expensive. Read More
THE BUSINESS OWNER’S GUIDE TO GRADING YOUR MARKETING PARTNER
As a business owner, you’ve got a lot on your plate and don’t have the time to micromanage every aspect of the company. It’s not necessary to understand all tasks performed by each employee. Read More