AUTOMATION
new lead workflows

NEW LEAD/CUSTOMER WELCOME WORKFLOW
When you get a new lead, don’t leave them hanging. Our New Lead Welcome Workflow engages them initially with a “thank you” email and follows up with regular touches featuring content and offers to help them make the most of your newly formed business relationship.
For more information, read this blog post.
TOPIC WORKFLOW
Hopefully, you’ve got lots of great content to share. But not all of it will be relevant to each of your contacts. Our Topic Workflows are designed to share more of the content most likely to be consumed by contacts based on the topics with which they’ve shown interest in and interacted with previously.
For more information, read this blog post.


LEAD NURTURING WORKFLOW
Most leads will take time to progress through the sales funnel before they’re ready to buy. Our Lead Nurturing Workflows allow you to maintain contact with potential buyers and provide them with as much information about your company, products, services, value propositions and USPs as possible until they’re prepared to purchase.
For more information, read this blog post.
current customer workflows
customer welcome workflow
When you get a new customer, don’t leave them hanging. Our Customer Welcome Workflow engages them initially with a “thank you” email and follows up with regular touches featuring content and offers to help them make the most of your newly formed business relationship.
For more information, read this blog post.


topic workflow
Hopefully, you’ve got lots of great content to share. But not all of it will be relevant to each of your contacts. Our Topic Workflows are designed to share more of the content most likely to be consumed by contacts based on the topics with which they’ve shown interest in and interacted with previously.
For more information, read this blog post.
upsell/cross-sell workflow
Add value to your business relationships with our Upsell/Cross-Sell Workflow. We set up triggers so that after someone makes a purchase, they receive offers for similar or complementary products they may find valuable or product upgrades with increased value.
For more information, read this blog post.


upcoming purchase reminder workflow
When you have buyers who purchase regularly on a cycle, our Purchase Reminder Workflow comes in handy to ensure those orders continue to come in. Your customers will appreciate the reminder, and you’ll be able to more accurately forecast income.
For more information, read this blog post.
past customer workflow
RE-ENGAGEMENT WORKFLOW
If a previously engaged lead goes quiet, don’t give up on them. Utilize our Re-Engagement Workflow to reignite their interest. We set up the workflow to trigger after a specified amount of time has passed since the lead’s last activity. Company updates, special offers or top-performing pieces of content may get them to re-engage.
For more information, read this blog post.


Strategy &
Planning
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Strategy & Planning
- Ideal™ Account Discovery
- Market Intelligence Reports
- Persona Creation
- Buyer's Journey Mapping
- Voice of Customer
- Content Creation
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Web design &
development
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Web design &
development
- Website Design
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SEO & SEM
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demand generation
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demand generation
- Facebook Ads
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automation
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traditional
marketing
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Traditional
Marketing
- Printing
- Garments
- Tradeshow Products
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- Photography & Video

Project Recap: PolyJohn Photo Contest
Learn about the photo contest we helped PolyJohn promote by utilizing a variety of marketing channels.

Project Recap: PolyJohn No-Tradeshow Campaign
Learn about the multi-channel no-tradeshow campaign we put together and managed for PolyJohn to help them generate leads.

Here to H.E.L.P.
At Adventure, we’re here to H.E.L.P. We strive to Help Educate, Learn & Prosper by providing marketing tips and how-tos that enable people to grow their businesses. This is a collection of those articles.

Project Recap: Key2Act Nurturing Emails
Learn about the nurturing emails we’re developing for our new client Key2Act.
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