In one of our other posts, we detailed how to Find More Customers Like Your Best Customers. If you haven’t read it yet, do it now, because it ties into this post. Once you know which markets make the most sense for you to target, you need to learn more about them. The more you can learn about your targets — the challenges they face, their buying trends, the opportunities that are available, etc. — the better you’ll be able to craft your sales and marketing strategies to appeal to them. One way to learn about your target audience is with Market Intelligence Reports.
What Market Intelligence Reports Provide
Market Intelligence Reports are Adventure’s way of providing detailed insights into markets. Obviously, we are biased and think our reports are great and that you should do business with us to get them. But even if you aren’t interested, it’s worth it to finish reading this post. You can learn about some of the key metrics you’ll want to consider if you’re doing your own market research.
We have a partnership with Dun & Bradstreet’s First Research, which is a leading provider of industry intelligence tools. We are able to use this source to provide our clients with:
- Critical Issues
- Executive Insights
- Call Prep Questions
- And More
We take this data and package it into 15-20 page reports that provide deeper insight and understanding of the segments being targeted, allowing our clients to create more meaningful connections through sales, marketing and messaging. And the thing to keep in mind is that the reports are completely customized for each client. It’s not a generic, one-size-fits-all formula.
Have questions? Want to get started? We’re just an email or phone call away. Contact us today!