Tradeshows play an important role in introducing and supporting your company’s brand. Whether you are making a first impression or nurturing an existing relationship, you can “say” a lot about your company with strategically designed tradeshow displays. It doesn’t matter if you are exhibiting on a tabletop at a small community event or with a large floor display at your industry’s biggest show, it’s critical that your displays blend function and form and complement your brand and overall sales and marketing strategy.
Tips for Your Tradeshow Displays
Tradeshow displays aren’t just props; they’re marketing tools that aid in telling your company’s story. They get visitors’ attention and tell them who you are, what you stand for and how you can help them. The challenge for your company is assembling a collection of tradeshow hardware that will assist in generating leads (and eventually making sales) without spending too much. Because let’s face it, spending is always scrutinized, especially when it comes to marketing.
With that in mind, here are some tips for you to consider:
- Align Tradeshow Elements with Your Marketing Strategy — Your tradeshow displays should be comparable to your other marketing channels, having a similar look and messaging. Consistency is key so that prospects can easily recognize your company and recall what you’re all about.
- You Have Many Options to Consider — More on this in the next section…
- Save Money by Renting — Want the “big show” look but have a “small show” budget? Rent your display hardware instead of buying it.
- Bundle Your Materials — If you are buying your tradeshow materials, you’re much more likely to save money if you get it all from one source. This includes displays, logoed apparel, collateral production and
- Don’t Underestimate Graphic Design — Quality graphic design goes a long way in making your booth stand out and grab attention. If you don’t have an experienced graphic designer in-house, it’s worth it to hire an outside designer.
Tradeshow Display Products
There is no shortage of options when it comes to tradeshow display products. Here is an extensive (but not all-inclusive) list:
- Retractable Banner Stands
- Telescopic Banner Stands
- Spring Back Banner Stands
- Banner Stand Back Walls
- Barriers
- Table Throws
- Runners
- Outdoor Tents
- Outdoor Flags
- Outdoor Umbrellas
- Outdoor Barriers
- Outdoor Street Light Signage
- Tension Fabric Pop-Up Back Walls
- Tension Fabric Table Top Pop-Up Back Walls
- Magnetic Pop-Up Displays
- Pillowcase Displays
- Curved Displays
- Straight Displays
- Serpentine Curved Displays
- Dimensionally Layered Displays
- Architectural Displays
- 10×10 Island Displays
- 20×20 Island Displays
- Hanging Structures – 2D
- Hanging Structures – 3D
- Funnels
- Towers
- Arches
- Conference Walls
- Video Walls
- Rooms
- iPad Stands & Kiosks
- Fabric Light Boxes
- Truss System Displays
- Monitor Kiosks
- Literature Displays
- Folding Displays
- Sign Stands
- A-Frame Signs
- Cases
- Lighting
- Shelving Add-Ons
- Counters
Feeling Overwhelmed?
The high costs associated with tradeshow attendance put pressure on companies to execute a tradeshow program that will produce significant ROI. Some companies find it beneficial to use a marketing agency to assist with putting together a strategy, procuring tradeshow-related products or both. At Adventure Marketing Solutions, we provide support from our Crew of Experts and have a digital showroom of tradeshow display products. If you need help with your next tradeshow program, contact us.
