Email

low lead score drip campaign

Engaging leads with low scores by encouraging digital behavior

A low lead score drip email campaign is a series of emails sent automatically over time with information about the products or services that the lead is interested in. Low lead score drips are designed to encourage digital behavior by engaging leads with a predetermined “low lead score” range and increasing their lead score in order to move them further along the funnel.   

workflow

Deliverables
  • Customized Workflow
  • Use of Standard Conversion-Centric Design Templates
  • Monitoring & Adjustments for Continual Improvement
  • Monthly Reporting
required to start
  • Marketing Automation License
  • Lead Scoring

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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