Lost Deal Re-Engagement

FOCUSING ON LEADS THAT DIDN'T CONVERT

Lost Deal Re-Engagement is a series of emails sent automatically over time to leads that didn’t convert during the initial sales engagement but remain qualified for future opportunities.  The Re-Engagement Campaign is triggered upon a change of opportunity status to “lost” in the CRM and typically focuses on keeping your company top of mind for another opportunity.

workflow

Deliverables
required to start

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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