IDENTIFYING THE KEYWORDS YOUR BUYERS SEARCH
Keyword research is one of the most important and high-return activities in digital marketing. Ranking for the right keywords that signal interest and intent by your buyers can make or break your website. By researching your market’s keyword demand, you learn which terms and phrases to target with SEO. We begin by analyzing the keywords your website currently ranks for and then determine market-specific search phrases that imply intent or interest in purchasing. We then cross-reference the list with the projected monthly searches for each keyword. Finally, we prioritize a list of top 40 keywords to incorporate into your SEO and/or content creation.