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Keyword Research

IDENTIFYING THE KEYWORDS YOUR BUYERS SEARCH

Keyword research is one of the most important and high-return activities in digital marketing. Ranking for the right keywords that signal interest and intent by your buyers can make or break your website. By researching your market’s keyword demand, you learn which terms and phrases to target with SEO.  We begin by analyzing the keywords your website currently ranks for and then determine market-specific search phrases that imply intent or interest in purchasing. We then cross-reference the list with the projected monthly searches for each keyword. Finally, we prioritize a list of top 40 keywords to incorporate into your SEO and/or content creation.   

Deliverables
  • Report of All Keywords Related to your Site & Up to 3 Competitor Websites.
  • Monthly Search Volume of Each Keyword
required to start
  • Website

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nuture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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