How to Give Your Marketing Agency Access to Your Google Search Console

How to Give Your Marketing Agency Access to Your Google Search Console

Google Search Console, previously called Google Webmaster Tools, is a tool that enables you to monitor, maintain and troubleshoot your website’s presence in Google Search results. It’s free to use, and while you aren’t required to sign up for Search Console for your site to appear in Google Search results, the insights provided are valuable because they help you understand how Google sees your site so you can make improvements.

According to Google, Search Console allows you to:

  • Confirm that Google can locate and crawl your site
  • Fix indexing problems and/or request reindexing when you update content or add new content
  • View Google Search traffic data
  • Receive alerts from Google when it encounters issues with your site
  • See which sites link to your website
  • Troubleshoot Accelerated Mobile Pages (AMP), mobile usability and other Search issues

If your business is among the many around the globe that works with a marketing agency, you’ll need to help them get into your account so they can view data and make improvements. This article provides a step-by-step overview of how to give your marketing agency access to your Google Search Console.

The process only consists of a handful of easy steps. You’ll have it completed in no time!

1. Sign In

Sign in to your Google Search Console account at

2. Choose Your Business Property

Click on your business’s Google Search Console listing in the upper-left.

Google Search Console Property

3. Click “Settings”

In the menu, choose “Settings.”

Google Search Console Settings

4. Click to the “Users and permissions” section

Under “General settings” navigate to the section titled “Users and permissions.”

Google Search Console Users & Permissions

5. Click “ADD USER”

In the upper-right, click the blue “ADD USER” button.

Google Search Console Add User

6. Add Your Marketing Agency

Enter the email address of the appropriate Google account from your marketing agency and select the permission level you want to grant. Then, click “ADD” in the bottom-right.

Google Search Console Add Marketing Agency Gmail

There are three levels of account permissions from which to choose.


Owner-level access grants full control over the property in Search Console. This means they can add or remove users, configure settings, view all data and use all tools. This permission level is best reserved for the business owner or business marketing manager.

Full User

Full user-level access enables the user to view all Search Console data and access most of the platform’s tools. However, they cannot add or delete users. This is the permission we recommend assigning to your marketing agency.

Restricted User

Restricted user-level access allows the user to view Search Console data, but they will not have any access to other Search Console tools. This level of access won’t be very useful to your marketing agency unless you only want them to analyze your data and provide their assessment. They won’t be able to take any action.

7. Confirm Access

Verify that your marketing agency now has access to your Google Search Console. Contact them to confirm they can get into your account.

Marketing ROI Toolbox

Take Advantage of What Google Search Console Has to Offer

Seven steps are all it takes to give your marketing agency access to your Google Search Console. Once they’re in, they can go to work for you optimizing your website so you can get found on Google!

Have additional questions about Google Search Console or want to learn even more? Call us at 815.431.1000 or submit this form to contact us.


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