Google Business Profile (GBP) is the account from which a business manages its online presence. It includes the company’s Search, Maps and Posts listings. Many marketing experts now operate with the belief that Google Business Profile is more important than even a business’s website.
That mindset is fueled by the fact that 93% of local searches now feature Google Business Profile listings. Additionally, nearly 65% of Google searches in 2020 ended without a click to another web property. Most searchers got the information they were seeking from GBP listings and didn’t need to visit a company’s website.
With GBP being so vital to your company’s ability to get found and generate leads, how do you ensure your profile is optimized for maximum effectiveness? Unless you keep up with marketing news and trends and also are familiar with the ins and outs of GBP, you may benefit from outside support. A marketing agency can assess your Google Business Profile to not only verify that all parts of the profile are completed but also identify areas that could be improved.
A marketing strategist can develop a plan to tune up your GBP in the short term and keep it functioning at a high level in the long term. The agency’s content team can help churn out high-quality copy and images to post to the account. Finally, the marketing agency can compile and present monthly reports so you can easily track the work that has been done to your profile and see the results it’s producing.
When working with a marketing agency, the first step is letting them into your account. It is a multi-step process, but fortunately, it’s not too difficult. Below is a step-by-step summary of how to give your marketing agency access to your Google Business Profile.
1. Get Your Agency’s Location ID Number
You will need to enter your marketing agency’s location ID number in Step 6. To ensure you can complete the entire process, contact them and secure this number before you get started.
2. Sign In
Go to https://www.google.com/business/ and sign in to your GBP account.
3. Select Your Business
Choose your location from the “Businesses” section.
4. Navigate to the Users Section
In the left navigation, click “Users.”
5. Invite Your Marketing Agency
Click the “Add” icon in the upper right of the box. Then, click “Invite new users.”
6. Enter the Provided Location ID
Your agency will provide you with a Location ID number. Enter it into the text box.
7. Assign Manager Role
In the “Choose a role” drop-down menu, select “Manager.”
8. Send Invite
Complete the invitation process by clicking “Invite.”
9. Confirm Access
Verify that your marketing agency now has access to your Google Business Profile. Contact them to confirm they can get into your account.
Collaborate to Get the Most from Your Google Business Profile
It only takes nine simple steps to give your marketing agency access to your Google Business Profile. Complete this process, and the collaboration can begin. By combining knowledge, skills and resources, you and your agency can make your GBP more effective than ever!
Have additional questions about GBP or want to learn even more? Call us at 815.431.1000 or submit this form to contact us.