Hot Lead Burst Drip Email campaign
FREQUENTLY DELIVERED MESSAGES GEARED TOWARDS ENCOURAGING A PURCHASE
A Hot Lead Burst Campaign utilizes your lead scoring model to identify leads that are closer to making a purchase. These “sales-ready” leads can be converted to sales with frequently delivered messages geared towards encouraging a purchase. Burst campaigns are different from drip campaigns. Drip campaigns are intended to be periodic and informative. The objective is to maintain brand awareness with your young leads. On the other hand, burst campaigns drive sales by focusing on social proof (testimonials), credibility (3rd party reviews) and purchasing incentives (promotional discounts). These messages are more frequent and help close a sale.