Hot Lead Burst Drip Email campaign

FREQUENTLY DELIVERED MESSAGES GEARED TOWARDS ENCOURAGING A PURCHASE

A Hot Lead Burst Campaign utilizes your lead scoring model to identify leads that are closer to making a purchase.  These “sales-ready” leads can be converted to sales with frequently delivered messages geared towards encouraging a purchase.  Burst campaigns are different from drip campaigns. Drip campaigns are intended to be periodic and informative. The objective is to maintain brand awareness with your young leads.  On the other hand, burst campaigns drive sales by focusing on social proof (testimonials), credibility (3rd party reviews) and purchasing incentives (promotional discounts).  These messages are more frequent and help close a sale.

workflow

Deliverables
  • Customized Workflow
  • Use of Standard Conversion-Centric Design Templates
  • Monitoring & Adjustments for Continual Improvement
  • Monthly Reporting
required to start
  • Marketing Automation License
  • Lead Scoring

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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