foundation

THE FIRST STEP TO MARKETING SUCCESS

The Foundation sets your business up for success by ensuring your marketing plan satisfies your unique goals & objectives and is supported by the essential tools needed to manage, measure & grow.
Deliverables
  • Stakeholder Meeting
    Meeting with key stakeholders to understand your goals & objectives.
  • Custom Digital Marketing Plan
    Created by our marketing strategists and specific to your business, your custom digital marketing plan is built to meet your goals, objectives & budget.
  • Google Analytics Review/Setup
    Review & set up conversion-centric website goals & reports within your Google Analytics account.
  • Webmaster Tools Setup
    Setup & configuration of these free tools that help you monitor and maintain your presence in Google search results and ensure search engines can access your content. Includes submission of web pages and website xsite verification &ml sitemap for indexing.
  • Social Media Account Optimization
    Guided suggestions for enhancement of social media accounts for a well-branded, integrated and effective presence on major social networks.
  • Retargeting Code/Pixel Installation
    Installation of retargeting code to create an audience of users that have visited your website in order to remarket to them across Facebook, LinkedIn & Google users.
  • Reporting Setup
    Setup of custom reporting dashboard template to track marketing success.
required to start
  • A Website
add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nuture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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