Email

Former Customer Re-Engagement

RECONSIDERATION BASED ON PRODUCT/SERVICE IMPROVEMENTS

A Former Customer Re-Engagement Campaign is a series of emails sent automatically over time based on a stagnant customer score with a focus on a particular product or service offering that has undergone improvements that address their previous pain points.  Re-Engaging with Former Customer Emails are designed to admit culpability and encourage past customers to give you a second chance.

workflow

Deliverables
  • Customized Workflow
  • Use of Standard Conversion-Centric Design Templates
  • Monitoring & Adjustments for Continual Improvement
  • Monthly Reporting
required to start
  • Marketing Automation License
  • Lead Scoring
  • CRM Integration (on non-e-commerce sales)

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nuture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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