Calendar

Event Marketing Campaign

Drive booth traffic & engagement

An Event Marketing Campaign constitutes a series of pre-event email drips and landing pages with lead-capture forms to drive booth traffic and encourage on-site sales meetings as well as a post-event email drip to keep leads engaged after the event. 

workflow

Deliverables
required to start

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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