demand generation
facebook ads
We recommend Facebook ads to ANY company because of Facebook’s popularity (68% of American adults use it according to Pew Research Center), sophisticated targeting capabilities and low minimum daily ad spend. We help clients get leads into the top of their sales funnels by utilizing Facebook ads that link to relevant content on their websites. We embed code using a tool called Facebook Pixel on those content pages, which allows for retargeting and moving them further down the funnel. We are proactive with our process, first split testing audiences and then split testing the creative elements to ensure our clients generate the most awareness for their ad spend
Adventure’s Facebook Ad Services include: Ad Type & Objective Selection • Goal-Setting & KPI Identification • Audience Research & Selection • Ad Creation • Landing Page Creation • Technology & Tracking Implementation • Custom Reporting • Split Testing Process • Monthly Management • Continual Improvement
For more information, read this blog post.
LinkedIn Ads
Like Facebook, LinkedIn has an affordable ad platform and good targeting tools. It’s also a good place for your company to get noticed because it’s the world’s largest professional social network. We utilize ads featuring an appealing piece of content to generate demand and set the stage for future engagement. As part of this process, we implement LinkedIn’s Insight Tag tool to establish intent and trigger the next stage of marketing as leads move through the sales funnel.
Adventure’s LinkedIn Ad Services include: Ad Type & Objective Selection • Goal-Setting & KPI Identification • Audience Research & Selection • Ad Creation • Landing Page Creation • Technology & Tracking Implementation • Custom Reporting • Monthly Management • Continual Improvement
For more information, read this blog post.
google ads
PPC (pay per click) ads such as Google Ads provide instant credibility and first-page positioning for your products and services. Taking your budget, keywords and competition into consideration, we make recommendations to help you achieve your goals and get you the most bang for your buck. Depending on your goals, we can either direct traffic to your website homepage or a relevant product/service page or landing page.
Adventure’s Google Ad Services include: Account Setup • Keyword Research • Ad Creation • Landing Page Creation • Technology & Tracking Implementation • Custom Reporting • Monthly Management • Continual Improvement
email marketing
With 72% of consumers preferring email for business communication according to a survey by MarketingSherpa, it’s a no-brainer for email to be one of your primary marketing channels. As a digital channel, it is low-cost and can generate huge ROI. When implemented as part of one of our marketing automation programs, it takes some of the burden of attracting, engaging with and nurturing prospects away from your salespeople so they can focus on closing only the hottest leads. When utilizing our marketing automation platform, you have the option of supplying a customer or lead list, or we can procure a targeted list for you from a reputable list company.
Adventure’s Email Marketing Services include: List Acquisition • List Cleansing • Split Testing • Design • Device Display Testing • Spam Testing • Reporting
For more information, read this blog post.
print ads
A great print ad balances message and purpose. Outstanding design doesn’t matter if the message or CTA are lacking. Conversely, a strong message or offer won’t generate results if the design doesn’t draw people in. Today’s buyers research first, so our approach to print ads is to include a CTA that directs them to your website or landing page so you are able to track ROI and follow up via digital methods. Our award-winning design department listens to your vision and goals so they create your print ad with your objectives in mind.
Adventure’s Print Ad Services include: Publication Research • Design • Copywriting • Landing Page Creation • Technology & Tracking Implementation
direct mail
Direct mail is the perfect tool to get noticed by existing or prospective clients. Unlike digital marketing channels that disappear with a click, direct mail puts your message right in the hands of your target audience, making it the ideal media to attract and engage. We offer a full range of design, print and mail services. As with other forms of print marketing, we stress the importance of directing recipients to one of your digital properties so you can measure effectiveness and retarget them digitally.
Adventure’s Direct Mail Products include: Postcards • Letters • Brochures • Catalogs • Newsletters • Transactional Mailings • Membership Mailings • Creative Dimensional Mailers • Tube Mailings • Invitations
Adventure’s Direct Mail Capabilities include: Addressing in Multiple Locations • Presorting • Variable Data & Image Printing • Digital Integration – PURLs, GURLs, QR Codes • Co-Mailing • Match Mailing • Envelope Stuffing & Inserting • Wafer Sealing • Polybagging • Fulfillment • Graphic Design
For more information, read this blog post.
capabilities
Strategy &
Planning
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Strategy & Planning
- Ideal™ Account Discovery
- Market Intelligence Reports
- Persona Creation
- Buyer's Journey Mapping
- Voice of Customer
- Content Creation
- ROI & Reporting
Web design &
development
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Web design &
development
- Website Design
- Website Development
- Landing Pages / Microsites
- User Experience – UX/UI
- Conversion Optimization
SEO & SEM
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demand generation
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demand generation
- Facebook Ads
- LinkedIn Ads
- Google Ads
- Email Marketing
- Print Ads
- Direct Mail
automation
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traditional
marketing
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Traditional
Marketing
- Printing
- Garments
- Tradeshow Products
- Promotional Products
- Design
- Photography & Video
Project Recap: Royal-Durham Supply Demand Generation
Get the details of the demand generation project we tackled for Royal-Durham Supply.
Project Recap: PolyJohn New Product Announcement
Get the details on how we helped PolyJohn make a new product announcement both online and in-person.
Project Recap: Waste Rentals Digital Marketing
Learn about the many digital marketing deliverables we managed for our new client Waste Rentals.
Project Recap: 2023 Modern Optical Catalog
Get the scoop on the 2023 Modern Optical International catalog project and all the deliverables we provided for it.
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