demand generation social ads – unmanaged
PROMOTING CONTENT TO A COLD AUDIENCE TO ESTABLISH INTEREST
At the top of the funnel, very few prospects are familiar with your brand, product or services. Here it is all about creating awareness by providing value, not selling. The value you provide should be in the form of helpful, non-salesy content specific to your audience’s interests, job title or goals. The primary goal of a demand generation social ad campaign is to establish INTEREST (not intent) by getting the recipient to “raise their hand” by clicking through to your blog page in order to move them down the funnel.
In month 1, the unmanaged demand generation social ad campaign starts with a proven process of split-testing audience & creative variables and determining winners. Then, we set them to run for a predetermined period. With unmanaged social campaigns, we do not set a performance baseline, monitor, or introduce new variables to test.