demand generation social ads – managed
Promoting content to a cold audience to establish interest
At the top of the funnel, very few prospects are familiar with your brand, product or services. Here it is all about creating awareness by providing value, not selling. The value you provide should be in the form of helpful, non-salesy content specific to your audience’s interests, job title or goals. The primary goal of a demand generation social ad campaign is to establish INTEREST (not intent) by getting the recipient to “raise their hand” by clicking through to your blog page in order to move them down the funnel.
In month 1, the demand generation social ad campaign starts with a proven process of split-testing audience & creative variables, determining winners then monitoring and setting a performance baseline to benchmark upon. In months 2+, it’s all about continual improvement and our process monitors your ads 2x/week and introduces new variables to test once a baseline regression is noticed.