Conversion Drip Email campaign

PROMOTING MACRO CONVERSION TO SALES-READY LEADS

A Conversion Drip Email Campaign is a series of emails sent automatically over time with a focus on establishing intent in a macro conversion (purchase, schedule meeting, lunch & learn, demo, lead magnet download, etc.).  Conversion drips are deployed based on a specific lead score or event trigger that suggests intent.

workflow

Deliverables
  • Customized Workflow
  • Use of Standard Conversion-Centric Design Templates
  • Monitoring & Adjustments for Continual Improvement
  • Monthly Reporting
required to start
  • Marketing Automation License

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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