overhead door of joliet

case study

the client

Overhead Door Company of Joliet (also known as Middleton Overhead Doors) provides products and services ranging from residential garage doors to commercial overhead doors and openers throughout a six-county area southwest of Chicago.

the work

Their website was outdated, struggling to keep visitors on-site and failing to generate leads, so they turned to Adventure to inject life into their site and make it a better sales tool.

We built the new website with a modern look and feel to make it more visually pleasing and engaging. Enhancements included more prominent imagery and headers, including homepage carousel, and new content, the most important being a form to request online quotes and a Resources page. The quote request form is a big selling point for Overhead Door Company of Joliet because it provides convenience for prospective customers in an increasingly digital marketplace. With this in mind, we made the quote request prevalent throughout the site — on the Homepage and Contact Us page, as well as with a button on the top navigation.

The Resources page makes it easier for visitors to access brochures, owner’s manuals and warranty information. There is also a section that provides downloadable programming instructions for many types of garage door openers. This section is especially valuable to Overhead Door Company of Joliet because it frees up time for staff who may otherwise be tied up talking customers through the process over the phone.

We also did some work “under the hood” of the website to increase page load speed and optimize for search. One tactic implemented was the inclusion of a News (Blog) page that serves as a resource for prospective customers to see before and after photos of local installations. Overhead Door Company of Joliet received immediate results from their new website as their online quote request submissions in the first two weeks following the new site launch surpassed the online “contact us” submissions on their old site from the previous year by 1600%.

case studies

polyjohn
wwett show 2019

Tradeshow Theme & design | promotion

modern optical
frame collection catalog

design | layout | photography | print

overhead door of joliet
website

Web Design & development | SEO & SEM

slick locks
website

web design & development | Photography

claire's & icing
employee promotion

design & print | promotional products

johntalk
content marketing

web design | content creation | social

Avatar
website

web design & development

PolyJohn
SEO

Organic Search Engine Optimization

Dekker
Demand Generation

Marketing Automation

Carus Group
Year-End Branded Swag

design | promotional products

PolyJohn
Trade Publication Ads

Design | Copywriting

Mobile Home Stuff Store
Hiring Campaign

Design | Social | Print | Mail

The Drop Shop
Dye-Sublimated Jerseys

design | custom garments

Mobile Home Stuff Store
Website

Web Design & Development

Electri-Flex
On-Site Photoshoot

Photography

Waste Rentals
Digital Marketing

design | copywriting | Web Development | SEO & SEM

MK Timber
SEO

Organic Search Engine Optimization

Ladtech
SEO

Organic Search Engine Optimization

Pristine Portables
Digital Marketing

design | copywriting | Web Development | SEO & SEM

relevant transmissions
Ready For launch?
Adventure’s mission control center is on standby ready to serve you. We provide several complimentary services to give you a preview of what you can expect when you work with us. To get started, select from the options below.

Choose from these complimentary resources

The Marketing ROI Toolbox

Learn the ROI of your marketing efforts

Plug Your Leaky Sales Funnel

Get 48 Tactics to plug Your Sales Funnel

Tip, Trick or
Talk?

Choose your own
adventure

Newsletter Sign Up

Stay Up To Date On Marketing News & Trends