MK Timber SEO

case study

the client

MK Timber provides expert timber harvesting services throughout central Illinois. They are headquartered in Lacon, Illinois, and offer income opportunities for property owners in the Illinois Valley and beyond, whom they pay for desirable trees. MK Timber believes strongly in sustainability and treats every property as if it is their own.

the objective

The team at MK Timber wanted their website to be an authority in Illinois for the services they provide to earn more business. The challenge was that their website was new with very little content, which makes achieving a top ranking extremely difficult.

To overcome this hurdle, our team developed a strategy that involved creating keyword-rich content to enhance the site and improve local SEO. Through keyword research and copywriting, we would make MK Timber’s website more likely to be found on Google by searchers in central Illinois.

the work

We performed keyword research and collaborated with the client to determine a pool of 10 keywords to target. Next, we developed a plan to incorporate the keywords into new content. This content included:

  • 7 topics to serve as helpful resources
  • 2 blog posts to provide in-depth information
  • 1 service area overview along with separate, more detailed content catered to 4 key cities within the service area

Our copywriter interviewed the client to gain insights for each new content piece and wrote helpful, SEO-optimized content. Once approved, the content was added to the MK Timber website as a keyword page, blog post or service area page.

Finally, we utilized on-page and off-page SEO tactics to gradually increase impressions/awareness, clicks and conversions, which in turn improved the site’s rankings.

the results

By the 1-year mark of SEO work in the summer of 2023, we had taken MK Timber’s site from being one that struggled to be found on Google to one that had a strong presence. Specifically, we were able to report:

  • 10% increase in keywords ranking
  • 2600% increase in impressions from the prior year
  • 6000% increase in clicks from the prior year
  • 3 keywords from the pool ranking in the #1 position
  • 4 other keywords from the pool ranking in a top-8 position

Our local SEO tactics have helped MK Timber dramatically grow their online presence and achieve their goal of being a local authority and growing their business. We look forward to continuing to contribute to the success of their business in the future.

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