Ladtech SEO

case study

the client

Ladtech specializes in manufacturing fully recycled high-density polyethylene manhole adjusting or grade rings that eliminate deterioration problems associated with concrete, brick and rubber rings. Ladtech’s system has been installed throughout the United States and Canada, as well as the Bahamas, Australia and Europe.

the objective

Ladtech had a goal of achieving a page 1 ranking on intent-based searches and outranking their top competitors. They wanted this improved visibility to translate into increases in impressions/awareness, clicks and conversions.

To help Ladtech achieve their objective, our team developed an SEO strategy to target certain keywords searchers were likely to use as a query. We also planned site optimizations to make it more likely to be found by Google.

the work

We started by researching keywords and collaborating with the client to establish a pool of 10 keywords we wanted to target. Once the keywords were finalized, we applied on-page SEO tactics to ensure the site’s content highlighted them. We also utilized off-page SEO tactics to build backlinks and increase the site’s authority.

This SEO work began in 2022, and we monitored the analytics each month and adjusted our tactics as necessary to improve rankings and boost the site’s performance based on key performance indicators (KPIs).

the results

This ongoing SEO effort has been very successful. At the time of writing this case study in 2023, achievements included:

  • 80% of keywords ranked in the top 5
  • 100% of keywords ranked on page 1
  • 5% increase in keywords ranking
  • Organic traffic up 8.5% over the previous year

The SEO tactics we applied have helped Ladtech stand out from their competitors and improve performance in several key metrics. Moving forward, we hope to continue the momentum and keep Ladtech at or near the top of the search engine results page.

case studies

polyjohn
wwett show 2019

Tradeshow Theme & design | promotion

modern optical
frame collection catalog

design | layout | photography | print

overhead door of joliet
website

Web Design & development | SEO & SEM

slick locks
website

web design & development | Photography

claire's & icing
employee promotion

design & print | promotional products

johntalk
content marketing

web design | content creation | social

Avatar
website

web design & development

PolyJohn
SEO

Organic Search Engine Optimization

Dekker
Demand Generation

Marketing Automation

Carus Group
Year-End Branded Swag

design | promotional products

PolyJohn
Trade Publication Ads

Design | Copywriting

Mobile Home Stuff Store
Hiring Campaign

Design | Social | Print | Mail

The Drop Shop
Dye-Sublimated Jerseys

design | custom garments

Mobile Home Stuff Store
Website

Web Design & Development

Electri-Flex
On-Site Photoshoot

Photography

Waste Rentals
Digital Marketing

design | copywriting | Web Development | SEO & SEM

MK Timber
SEO

Organic Search Engine Optimization

Ladtech
SEO

Organic Search Engine Optimization

Pristine Portables
Digital Marketing

design | copywriting | Web Development | SEO & SEM

Modern Optical
BUSINESS CARD ORDERING PORTAL

PRINT

Royal Porta Johns
SEO & SEM

Organic SEO | Pay-Per-Click (PPC)

Waste Rentals
Website

Design | Copywriting | Web Development | SEO & SEM

relevant transmissions
Ready For launch?
Adventure’s mission control center is on standby ready to serve you. We provide several complimentary services to give you a preview of what you can expect when you work with us. To get started, select from the options below.

Choose from these complimentary resources

The Marketing ROI Toolbox

Learn the ROI of your marketing efforts

Plug Your Leaky Sales Funnel

Get 48 Tactics to plug Your Sales Funnel

Tip, Trick or
Talk?

Choose your own
adventure

Newsletter Sign Up

Stay Up To Date On Marketing News & Trends