johntalk content marketing

case study

the client
PolyJohn is a family-owned, international manufacturer of portable toilets and sinks that serves portable restroom rental companies, known in the industry as portable restroom operators (PROs).
the work

The company had a goal of establishing a content source that would serve as an authority in the portable restroom industry and, in turn, generate new leads. The diverse skill set of Adventure’s Crew of Experts was just what was needed to launch the JohnTalk project.

JohnTalk was created to be a go-to resource for the information needed to start a portable sanitation operation or improve an existing portable restroom business. The centerpiece of the content marketing initiative is the JohnTalk website, which we built and continue to manage. It includes a combination of open and gated content. The open content, which consists of articles, a read-only forum and read-only classifieds, can be viewed by any site visitor. The higher-quality gated content, which includes manuals, reports, newsletter subscriptions and posting permission on the forum and classifieds, is accessible only to members who gain free access by submitting their contact and business information.

In addition to the website, the JohnTalk project includes a monthly digital newsletter, quarterly print newsletter, email automation, lead magnet landing pages, social media posts, Facebook ads and ongoing search engine optimization — all created and managed by Adventure. Since its launch in January 2018, JohnTalk has gained a global following and generated hundreds of leads for PolyJohn while becoming a recognizable entity among portable restroom operators.

case studies

wwett show 2019

Tradeshow Theme & design | promotion

modern optical
frame collection catalog

design | layout | photography | print

overhead door of joliet

Web Design & development | SEO & SEM

slick locks

web design & development | Photography

claire's & icing
employee promotion

design & print | promotional products

content marketing

web design | content creation | social


web design & development


Organic Search Engine Optimization

Demand Generation

Marketing Automation

Carus Group
Year-End Branded Swag

design | promotional products

Trade Publication Ads

Design | Copywriting

Mobile Home Stuff Store
Hiring Campaign

Design | Social | Print | Mail

The Drop Shop
Dye-Sublimated Jerseys

design | custom garments

Mobile Home Stuff Store

Web Design & Development

On-Site Photoshoot


Waste Rentals
Digital Marketing

design | copywriting | Web Development | SEO & SEM

MK Timber

Organic Search Engine Optimization


Organic Search Engine Optimization

Pristine Portables
Digital Marketing

design | copywriting | Web Development | SEO & SEM

relevant transmissions
Ready For launch?
Adventure’s mission control center is on standby ready to serve you. We provide several complimentary services to give you a preview of what you can expect when you work with us. To get started, select from the options below.

Choose from these complimentary resources

The Marketing ROI Toolbox

Learn the ROI of your marketing efforts

Plug Your Leaky Sales Funnel

Get 48 Tactics to plug Your Sales Funnel

Tip, Trick or

Choose your own

Newsletter Sign Up

Stay Up To Date On Marketing News & Trends