Case Study: Carus Promotional Products

Case Study Carus Promotional Products

Year-End Branded Swag

The Client

Carus, headquartered in Peru, IL, is an international provider of innovative, quality products that help solve environmental concerns. The company’s four key vertical markets are Municipal, Industrial, Hazardous Remediation and Air Purification.

The Work

Near the end of each year for the past several years, Carus has utilized Adventure’s graphic design and procurement capabilities for promotional products. It’s their way of using up the remainder of their annual marketing budget for employee gifts and client giveaways, both of which help boost brand awareness.

The end-of-year branded swag covers a range of product categories. It typically includes items like:

  • Business products: pens, highlighters, notepads, flash drives
  • Wearables: hats, shirts
  • Everyday use products: water bottles, mugs, keychains, stress relievers, blankets
  • Fun products: golf balls, fishing lures

The challenges of these orders include finding product options that are appealing and within the target price range, setting up the necessary artwork files at the proper specifications, creating proofs for customer approval and getting the products in-hand in a timely manner.

Although there are many moving parts to this project, our years of handling it have enabled us to establish and execute an effective process. Our experienced team knows how to handle multi-item orders and get them turned around quickly while meeting the customer’s expectations for price and quality. It gives Carus something to look forward to each year!

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