Buyer’s Journey Mapping
PROMOTING CONTENT TO A COLD AUDIENCE TO ESTABLISH INTEREST
Buyer’s Journey Mapping is the understating and documentation of the process a buyer, influencer or specifier goes through in order to accomplish a goal. By mapping their needs, activities & content preferences, we can uncover gaps in the user experience and improve sales & marketing effectiveness by aligning touchpoints and content with user goals and actions for maximum impact.
Deliverables
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Buyer’s Journey Collaboration Meeting
Discovering the activities, needs & content preferences at each stage of the buyer’s journey. -
Buyer’s Journey Profile Report
Your buyer’s documented path through Awareness, Consideration & Decision. -
Action Plan
Process suggestions & estimates to pair touchpoints & content for maximum impact.
required to start
- Scheduling of stakeholder interview
campaign add-ons
- IDeal™ Account Discovery
- Persona Creation
- Demand Generation Drip Email Campaign
- Demand Generation Social Ads
- Content Creation
- Marketing Automation License
- Conversion Drip Email Campaign
add-on services
