Map

Buyer’s Journey Mapping

PROMOTING CONTENT TO A COLD AUDIENCE TO ESTABLISH INTEREST

Buyer’s Journey Mapping is the understating and documentation of the process a buyer, influencer or specifier goes through in order to accomplish a goal.  By mapping their needs, activities & content preferences, we can uncover gaps in the user experience and improve sales & marketing effectiveness by aligning touchpoints and content with user goals and actions for maximum impact. 

Deliverables
required to start

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nurture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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