HeartySmile

Advocacy & Referral Campaign

CREATING BRAND ADVOCATES

A Customer Advocacy & Referral Campaign automatically assigns customers with high lead scores and/or satisfaction scores to “brand advocates” lists where a series of emails can be launched encouraging them to write a review, refer a friend, etc.  The landing page with referral form will automatically create a new contact record then trigger a thank you email to the referring customer and intro email to the new contact.  

workflow

Deliverables
  • Customized Workflow
  • Use of Standard Conversion-Centric Design Templates
  • Monitoring & Adjustments for Continual Improvement
  • Monthly Reporting
required to start
  • Marketing Automation License
  • Lead Scoring
  • CRM Integration (on non-e-commerce sales)

campaign add-ons

add-on services
top-funnel

top of funnel

establish interest & capture leads


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middle-funnel

middle of funnel

remain top‑of‑mind & nuture leads


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bottom-funnel

bottom of funnel

establish intent & convert leads


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aftersale-funnel

after the sale

retain & expand by building brand advocates

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